•Confer with department heads or staff to discuss topics such as
contracts, selection of advertising media, or product to be advertised.
•Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
•Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
•Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
•Gather and organize information to plan advertising campaigns
•Communicating with people outside the organization
•Representing the organization to public, clients, government and other external sources
•Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
•Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
•Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
•Gather and organize information to plan advertising campaigns
•Communicating with people outside the organization
•Representing the organization to public, clients, government and other external sources
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